I shape software that works and stays simple. Currently leading product design at MOCO.

You know what you want. Any UI along the way is friction. I keep it out of your way and make reaching your goals simple and fun.

I always speak my mind, and I'll challenge your approach. But I listen carefully. And once a decision has been made, we can disagree, but commit—to ship real products together.

I'm a full-stack designer with 10+ years experience in ERP SaaS, UX, and web.

I joined MOCO in 2023 as a product designer. Today I co-lead the product team with our lead developer. The ERP SaaS serves over 7 000 agencies, IT service providers, and consultancies as central hub for their project business.

Before that, I ran web projects at kultwerk and managed a two-year research project on usage barriers in electric car-sharing with Thomas Franke. During my studies, I grew affiliate websites and co-led a content management platform at LeadFisher.

A kid of the nineties, 'something with computers' seemed like the obvious choice after school. By accident, I stumbled into the world of human-centered design. It never let me go.

My path since university wasn’t straightforward, but I keep gravitating toward the same thing: making complex systems feel simple.

Jacob smirking in front of a blurry coastline. Jacob's family of four looking on the ocean. Jacob cutting tomatoes on a black cutting board.

Father. Husband. Food lover. Always searching for good stuff. And addicted to good stories.

I love to cook—the slow, relaxed kind, where you have time for mise en place and stuff. And once the kids are in bed, it's story time: binge-watching Breaking Bad (again), reading King, or playing an immersive RPG.

I appreciate good stuff. I occasionally write about living life in general and product design in particular.

And I build things. Cliché.