I shape digital solutions that work and stay simple. Currently leading product design at MOCO.

You know what you want. Any UI along the way is friction. But until AI fully takes over, we need it. My mission is to keep it out of your way and make reaching your goals simple and fun.

I always speak my mind, and I'll challenge your approach. But I listen carefully. And once a decision has been made, we can disagree, but commit—to ship real, impactful products together.

I'm a full-stack designer with 10+ years experience in ERP SaaS, UX, and web.

I currently help shape MOCO as lead product designer. The ERP SaaS serves over 7'000 agencies, IT service providers, and consultancies as central hub for their project business.

Before that, I created digital web solutions as a project manager at kultwerk and explored ideas for a sustainable future with Thomas Franke. During my studies, I helped grow affiliate websites and co-led the development of a content management platform as product manager at LeadFisher.

A kid of the nineties, 'something with computers' seemed like the obvious choice after school. By accident, I stumbled into the world of human-centered design. It never let me go.

My path since university wasn’t straightforward. But dipping my feet into different waters shaped who I am today. In the end, I kept gravitating toward the same thing: making complex systems feel simple.

Jacob smirking with sunglasses in front of blurry trees. Jacob contemplating, looking in the distance, with a black hood on the head, in a rainy dark scenery. Jacob pondering with a young child on a sunny day.

Father. Husband. Food lover. Always searching for good stuff. And addicted to good stories.

Beyond work, I usually have both my hands full with family life.

I love to cook—the slow, relaxed kind, where you have time for mise en place and stuff. And once the kids are in bed, it's story time: binge-watching Breaking Bad (again), reading King, or playing an immersive RPG.

I appreciate good stuff. I occasionally write about lifing life in general and product design in particular.

And I build things. Cliché.